Case StudyOpulent International

Digitizing Global
Textile Trade Infrastructure

Opulent International is a global textile sourcing agency connecting manufacturers across Asia with buyers in Europe, the Middle East, and the Americas. Together, we transformed a relationship‑driven, offline business into a fully digital B2B sourcing platform with a website, CRM, internal portal, and marketing engine.

Client
Opulent International
Industry
B2B Textile Sourcing & Export
Business Type
B2B trade & sourcing
Products
Yarn, fabric, home textiles
Markets
Asia · Europe · Middle East · Americas
Headline Result
90% growth in monthly leads
Website · CRM · Internal Portal · MarketingGlobal B2B sourcing platform
OPULENT SOURCING CONSOLE – DEMO
Global Textile Pipeline

A platform view of mills, buyers, and orders across continents — built as an internal system first, not a brochure.

Active Buyers
120+
Partner Mills
80+
Countries
12+
Centralized documentation · Live pricing · Order historyView filtered by season: AW / SS

Client Background

Opulent International is a large, established textile sourcing agency that connects yarn, fabric, and home textile manufacturers across Asia with buyers worldwide.

They sit in the middle of complex B2B trade — acting as the bridge between mills, traders, and importers. Every season, they coordinate thousands of samples, price negotiations, and shipments across time zones.

Their client portfolio ranges from garment factories and wholesalers to retail and private‑label brands that rely on Opulent for quality, continuity, and speed.

Who They Serve
Global Buyers
  • Garment factories & exporters
  • Importers & wholesalers
  • Retail & private‑label brands
What They Trade
Textile Products
  • Spun & filament yarns
  • Woven & knit fabrics
  • Home textiles & made‑ups

The Problem – A Big Business Running Like a Small One

Before working with 1world.dev, Opulent International operated the way many successful trading houses still do: offline, relationship‑driven, and manually coordinated.

How They Operated

  • Offline meetings and in‑person visits
  • Phone calls & WhatsApp threads
  • Excel sheets & scattered folders
  • PDF offers & proformas emailed
  • No real CRM or buyer system

Structural Challenges

  • No serious online presence
  • Zero inbound lead engine
  • Deals depended on personal relationships
  • Pricing shared manually, deal by deal
  • No client portal, no automation

Business Pain

  • Lost opportunities & slow response times
  • No data visibility or forecasting
  • Heavy operational load on senior team
  • Hard to scale beyond existing networks
  • Brand that felt smaller than the business

In short: they were a big company running like a small one — with no digital rails underneath the trade.

The Vision

“Transform Opulent International into a fully digital B2B sourcing platform with automated operations, global visibility, and scalable sales systems.”

Go Global Digitally

Build a web presence and buyer journeys that work 24/7 across time zones.

Create a Buyer Portal

Centralize documentation, pricing, and communication in a private system.

Improve Deal Flow

Turn every inquiry into a trackable opportunity with clear next steps.

Our Approach – Treating It Like an Enterprise System

We didn't treat Opulent as “another website project”. We approached it as enterprise‑grade trade infrastructure.

Phase 1 – Business & Process Mapping

  • Mapped the entire sourcing workflow end‑to‑end
  • Analyzed the buyer journey from first contact to repeat orders
  • Defined digital sales funnels for each product line
  • Designed internal systems and ownership for every step
  • Identified automation points and “no more spreadsheets” moments

Phase 2 – Platform & Brand Build

  • Corporate website & international positioning
  • Lead funnels and CRM logic
  • Internal buyer & supplier portal
  • Centralized documentation and order history
  • Social & LinkedIn marketing engine

The Solution

The outcome was not just a new website — it was a multi‑layered digital platform that covered brand, sales, operations, and data.

Corporate Website

We built a high‑end B2B website that positions Opulent as a global sourcing partner, not just a local agent.

  • Multi‑product structure for yarn, fabrics, and home textiles
  • Industry‑specific landing pages with tailored messaging
  • Clear inquiry flows instead of generic contact forms
  • Trust signals: global footprint, partners, compliance, and track record
/yarnHigh‑intent traffic
CTA: "Talk to a sourcing specialist"SEO‑ready structure

Sales Funnels

We created distinct funnels for yarn, fabric, and home textile buyers, each with its own narrative and qualification logic.

  • Dedicated landing pages per buyer type
  • Structured inquiry forms to capture specs, volumes, and timelines
  • Automated follow‑ups and reminders
  • Lead scoring and routing to the right sales owner
Funnel: Fabric BuyersQualified leads ↑
Visits
100%
Inquiry
68%
Qualified
44%
Won
29%
Visits - Inquiry - Qualified - Won
Automated nurturing sequences

Digital Documentation System

We built a centralized documentation layer that turned scattered files into searchable, structured data.

  • Order records with line‑items, specs, and milestones
  • Buyer & supplier profiles with full history
  • Digital contracts and key documents linked to deals
  • Permissions and access levels by role
Docs: AW24 OrdersNo more lost files
BuyerProductStatus
Atlas EUCotton YarnShipped
Linen CoGreige FabricQC Hold
Urban HomeBed LinenIn Transit
Filter by buyer · product · statusExport‑ready

Internal Buyer Portal

A private portal where Opulent's team can manage and share the latest prices, catalogs, availability, and specs with buyers.

  • Buyer‑specific views with negotiated prices
  • Live product catalogs and availability
  • Negotiation and order history in one place
  • Essentially: a private sourcing CRM for textile trade
Buyer: EU RetailerPortal access
Catalog
RFQs
Orders
Last login: 2 hours agoOpen RFQs: 7

Social & LinkedIn Marketing

We positioned Opulent as an industry expert and global sourcing partner instead of a transactional trader.

  • LinkedIn presence for founders and the brand
  • B2B content strategy around sourcing, risk, and trends
  • Lead ads and retargeting to feed the funnels
  • Analytics wired back into the CRM
Campaign: "Digitize Your Sourcing"Leads ↑
Channel: LinkedIn & retargetingCRM attribution enabled

Tech Stack

We chose a modern, pragmatic stack that balances speed to market with the reliability required for trade operations.

Frontend
  • Next.js (App Router)
  • TypeScript
  • Tailwind CSS
Backend
  • Supabase / Firebase
  • Role‑based APIs
  • Secure data storage
Automation
  • Lead routing & assignment
  • Buyer segmentation
  • Inquiry and follow‑up workflows
Ops & Security
  • RBAC and audit trails
  • Encrypted data at rest/in transit
  • Staging & deployment pipelines

Product & Business Strategy

We didn't just digitize existing processes — we helped Opulent rethink how a sourcing agency should operate in a digital‑first world.

Strategic Decisions

  • Shift from purely outbound to strong inbound motion
  • Build an authority brand around sourcing expertise
  • Digitize the sourcing process end‑to‑end
  • Create a private buyer system and CRM
  • Reduce dependency on individual relationships

Why It Matters

  • Makes the business more scalable and predictable
  • Builds an asset (platform + data), not just a network
  • Supports expansion into new markets and categories
  • Makes Opulent a more attractive partner to brands

Results & Impact

With the new platform live, Opulent saw measurable impact across business, operations, and brand.

Business Results

  • 90% growth in monthly leads
  • International buyers from 12+ countries
  • Faster deal cycles and follow‑ups
  • Improved close rate from better qualification
  • Reduced operational overhead per deal

Operational Results

  • Centralized documentation across buyers & suppliers
  • Automated workflows for inquiries and orders
  • Better supplier and buyer management
  • Full data visibility across the pipeline

Brand Results

  • Strong digital presence that matches real scale
  • Professional corporate image and narrative
  • Increased trust from global buyers
  • Clear positioning as a modern sourcing partner

What Made This Project Special

This was real‑world B2B digitization in a traditional trade industry. We weren't just polishing a brand — we were re‑wiring how deals move from interest to shipment.

  • Custom internal systems, not one‑size‑fits‑all SaaS
  • Enterprise‑grade workflows mapped to how trade actually works
  • Global sales enablement instead of local trading hustle
  • A digital trade infrastructure that can outlive individual relationships

We didn't build a website. We built digital trade infrastructure.

Client Testimonial

"1world.dev completely transformed how we operate. Our entire sourcing business is now digital, automated, and global. We're reaching buyers we never could before, and we finally have a system that matches the real scale of our business."

Leadership Team, Opulent International

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