Jumbotail is India's leading B2B marketplace and new retail platform for food and grocery, serving thousands of kirana stores, supermarkets, brands, wholesalers, and staples producers across major Indian cities. Together, we built a national-scale growth and lead engineering system that generates high-quality, verified, geographically distributed B2B demand across multiple business models, cities, and user types.
Real-time growth intelligence across channels, cities, and user segments — built as a growth operating system, not a campaign.
Jumbotail is India's leading B2B marketplace and new retail platform for food and grocery, serving thousands of kirana stores, supermarkets, brands, wholesalers, and staples producers across major Indian cities.
Jumbotail operates a deeply complex ecosystem: a B2B marketplace, supply chain & logistics network, fintech platform (payments + credit), retail OS (Golden Eye), and a new retail franchise model (J24 stores).
Their mission is nothing short of reengineering the entire food and grocery value chain in India using technology, data, and operations.
This means their growth problem is not "get more users". Their real challenge is: How do you generate high-quality, verified, geographically distributed B2B demand across multiple business models, cities, and user types — at national scale?
Before partnering with 1World.dev, Jumbotail faced structural growth challenges that are common at hyper-scale B2B platforms.
Jumbotail serves kirana stores, supermarkets, wholesalers, brands, producers, and franchise applicants — each with different motivations, decision cycles, and onboarding requirements.
Yet most inbound demand was being treated as one generic funnel.
India is not one market. It is hundreds of micro-markets with different languages, buying behaviors, supply availability, and logistics constraints.
Leads were coming in without geographic intelligence, making routing inefficient and city teams underutilized.
Most of Jumbotail's end users are small shop owners who are not tech-savvy, mobile-first, and often new to digital platforms.
Traditional B2B SaaS growth tactics didn't work well. They needed extremely simple flows, trust-first onboarding, assisted conversions, and human-in-the-loop systems.
Leads were coming from ads, field teams, referrals, partnerships, organic search, and app installs — but there was no central growth system to track, score, route, segment, automate, or learn from data.
Growth was happening — but inefficiently and manually, without intelligence or automation.
Jumbotail partnered with 1World.dev to build a national-scale growth and lead engineering system that would:
Multi-channel infrastructure to capture demand from everywhere.
Intelligent classification without manual sorting.
City and locality-based routing and optimization.
Prioritize high-value opportunities automatically.
Intelligent assignment based on segment, city, and intent.
Never lose a lead with structured nurturing sequences.
Leadership dashboards with live growth intelligence.
Optimize every channel and segment for ROI.
Not a marketing campaign. A growth operating system.
We approached Jumbotail not as a "marketing client", but as a growth infrastructure project.
We first mapped Jumbotail's entire demand ecosystem across user segments, cities, entry points, and business models.
This allowed us to design a multi-dimensional growth architecture: User Type × City × Channel × Intent × Supply Availability
This matrix became the backbone of the system.
We built a unified lead intake layer across digital and assisted channels.
All leads, from everywhere, flowed into one unified system.
We engineered a lead classification system that automatically detected user type, business category, city, purchase intent, credit eligibility, and supply-demand match.
Every lead was instantly tagged with segment, city, priority score, and recommended next action.
This eliminated manual sorting completely.
We built a custom scoring model based on store size, monthly purchase volume, product categories, location density, credit potential, and onboarding readiness.
This allowed Jumbotail to:
Leads were automatically routed to the correct city team, business unit, sales agent, and onboarding flow.
For example:
No human decision required.
We built automation across communication (WhatsApp sequences, SMS reminders, email flows, in-app notifications) and sales ops (auto task assignment, follow-up reminders, status tracking, drop-off alerts).
Leads were now never lost.
We delivered a real-time growth command center with live metrics (leads per city, leads per channel, conversion rates, CAC per segment, activation rates, onboarding completion, revenue per cohort) and strategic insights (which cities convert best, which channels bring quality users, which segments drive LTV, which campaigns waste budget).
This turned growth into a data science function.
Jumbotail saw a dramatic increase in verified B2B leads, high-intent users, onboardable businesses, and franchise applicants. Not just more leads — better leads.
By automating qualification and routing, sales team time dropped, wasted follow-ups reduced, CAC fell significantly, and ROI per channel became measurable.
New cities could now be launched with pre-built funnels, geo-specific campaigns, automated routing, and local dashboards. Jumbotail gained a repeatable city expansion engine.
Sales reps now only spoke to qualified leads, had full lead context, knew user intent before first call, and followed structured workflows. Result: higher conversions, less burnout.
Jumbotail moved from "Let's run campaigns and see what happens" to "We operate a national growth machine with full control and intelligence".
This project proves that 1World.dev builds growth infrastructure, not marketing funnels.
This was enterprise growth systems engineering at national scale. We weren't running campaigns — we were building the infrastructure that powers B2B demand generation across multiple business models, cities, and user segments.
We didn't build marketing funnels. We built a growth operating system.
"1World.dev transformed our growth from fragmented campaigns into a unified, intelligent, automated system. We now operate a national growth machine with full visibility and control. This isn't marketing — it's infrastructure."
Jumbotail now operates with a unified national lead engine, real-time growth analytics, automated qualification & routing, city-wise expansion systems, sales teams operating at maximum efficiency, and predictable B2B demand generation.
What used to be fragmented growth is now a fully engineered, automated, intelligent growth operating system.
At 1World.dev, we don't run campaigns. We design and build growth systems. Systems that generate demand, qualify customers, power sales teams, and scale businesses across markets. We turn growth into infrastructure.